uncomplicated & high-quality.

We insist that good skincare is uncomplicated and doesn't have to take a lot of time. When we hear about double-cleansing or 7-step skincare routines, we frown. Such trends are often created to sell consumers as many products as possible and not necessarily because the customer's well-being is at heart.
Our products use high quality ingredients that carry a vast array of benefits and are designed to take no more than a few minutes to use. Kluuf's portfolio includes only a handful of products, which we believe is more than enough to take good care of your skin.
Our face cream can be used day and night, our after shave can substitute our face cream and our products all come in sizes that should last at least a month.
We want our customers to know how easy it can be to treat themselves and their skin.

made for everyone

Kluuf is for everyone; this is also reflected in the products:
Vegan yet luxurious, traditional ingredients combined with innovative formulations, social mission and corporate company at the same time. All these are not opposites, but everyday life for us and make Kluuf what it is - a brand for everyone.
Our products have been developed together with renowned scientists and dermatologists to offer you effective skin care that is not only easy to use, but can be applied without guilt. All products are vegan by conviction, contain no ingredients that we consider to be harmful or controversial and are naturally designed in a way that we ourselves enjoy using them every day. That's it.
It took more than 12 months until the first product was produced, but it was worth the wait and together we made it: A product full of contradictions that is loved by a diverse range of consumers.

made by us.

The idea to start a skincare company in the midst of the Covid pandemic came from the incentive to make self-care easier for you and for us. We were missing products that are quick & easy to use, but at the same time meet complex demands such as skin renewal, wrinkle reduction and sustainable moisturisation. Naturally vegan & sustainable.
At the same time, it was clear to our founder that high-quality skin care only "works" if you are aware of your privilege and society benefits from this endeavour as well. This is how Kluuf's social mission came about, which stipulates that every year at least 10% of the profits are directly invested in social projects that promote education and thus offer the chance of a better future, to people whose least concern is skincare.
Founder Story