Sustainability & Kluuf
Kluuf is certified under PETA's 'global animal testing policy' seal. This means that neither we nor our service providers conduct any animal tests, which is also in-line with EU legislation.
SustainableTo ensure that we meet our own high standards of sustainability, Kluuf is in constant contact with experts to ensure that only harmless active ingredients are used. At the same time, we ensure that only the best effective and vegan raw materials go into our products.
For example, Kluuf almost exclusively substitutes palm oil (deforestation of the rainforest) and if this cannot be avoided, certified sustainable palm oil is used. Animal lactic acid is replaced by vegan lactic acid and instead of parabens (in suspicion of interfering with the hormonal balance) which are used as preservatives, Kluuf uses antioxidants contained in vitamins, essential oils, and other vegan ingredients.
Good skincare does not need any animal ingredients. We ourselves act from the conviction that if you can achieve the same (or better) quality with non-animal ingredients, then you should go down this route. This has been possible in the field of skincare for a long time, but unfortunately many - mostly larger - manufacturers still insist on using animal products, presumably because of financial considerations. Not at Kluuf, where sustainability is a priority and all products are vegan certified.
By the way: According to EU legislation, products or ingredients have not been allowed to be tested on animals for a long time and of course we also comply with
Ingredients Kluuf consciously forgoes
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It is Kluuf's conviction to avoid the use of animal products and many other raw materials that are often found in cosmetics, but are classified as questionable by experts.
We see our sustainability agenda as the only way Kluuf can offer you skin care that is that is good for you, your skin and also good for the environment. Kluuf relies on high-quality vegan ingredients with proven efficacy, so that our cosumers never have to make a compromise when it comes to quality. Kluuf face cream, body lotion, after shave and cleanser for men are all effective and certified vegan.