welcome to kluuf!
kluuf develops skincare products especially for men from sustainable ingredients and quality. With a focus on social responsibility, we combine tradition with innovation for effective products that are easy to use. Made in Germany.

welcome to kluuf!
kluuf develops skincare products especially for men from sustainable ingredients and quality. With a focus on social responsibility, we combine tradition with innovation for effective products that are easy to use. Made in Germany.


Hamburg
Lorenz
kluuf has convinced me that skin care is also a topic for men. I mainly use the face cream and in the summer still the body lotion for the body.

Berlin
Tobias
I switched from a well-known brand to kluuf because I want to avoid bad ingredients. With kluuf I can do good for my skin without worrying.

Vienna
Maxi
I travel a lot, so I appreciate Kluuf's quick and easy skincare routine. It only takes a few minutes and my skin looks and feels great.

Frankfurt
Felix
Sustainability is very important to me when shopping and kluuf has convinced me. The products feel great and are easy to use. I care for my skin almost every day.

Munich
Aaron
I use Kluuf's products daily and my skin feels noticeably better. I like that I do something good with every purchase and get compliments on my appearance.

Your skincare
With Kluuf, you finally have your personal products that support you in your everyday life. Skincare with Kluuf is simple, effective and above all fast. So you can achieve your goals effortlessly.Our products are developed with leading experts to provide you with innovative and effective skincare that meets the demands of your everyday life. #simpleskincare

...that does good....
With every application, you are not only doing something good for yourself and your skin, but you are also contributing to Kluuf's mission of a better world:We are committed to investing at least 10% of our annual profits in social projects. So with every purchase you support projects that promote equality and education in Africa (learn more). Why?
Because together with you, we can make a real difference. #socialskincare

...vegan & sustainable.
Sustainability is a core priority for you and for us, and so Kluuf is committed not to use animal products or other ingredients that are not aligned with our sustainability agenda (amongst others these including parabens, PEG-based polymers and paraffins - learn more).Our products are dermatologically tested, certified vegan and of course not tested on animals according to EU regulation. #sustainableskincare

I'm Florian and I wanted to do something different: Skincare is a topic that should concern everyone, but many find it difficult to find the right products. So Kluuf was born to offer sustainable & effective products affordable.The trick? We do something good with our projects.
More background

Graspaper Packaging
All our boxes are made out of sustainable gras paper packagingUncomplicated
A product that can be used day and night without having to worryProper sizes
Kluuf's products last at least a month, probably even two.Learn more about Kluuf, products and ingredients
Our blog

How men care for their skin: More than just marketing?
Skincare for men is on the rise and is no longer a rarity. We are seeing more and more unisex and men's skincare products online and on the shelves and sustainability such as vegan creams & lot...

Dermatologically tested - what's behind it?
Kluuf's entire portfolio is dermatologically tested for normal and sensitive skin by an independent research institute. All new product launches go through the same process, so that we can off...

Kluuf's face cream is designed for effective and uncomplicated skincare for the modern man. Dermatologically tested, vegan certified and free from ingredients that are not compliant with our clean ...