Whether vegan burgers or plant-based face creams: There have never been so many vegans in Germany as in 2022 (source: Statista) and even more people are eating and caring for themselves more consciously and with consideration for the environment and animal world.
As a company, Kluuf is well aware of its responsibility and it was clear from the start that we wanted to offer our consumers sustainable and vegan products in order to make skincare accessible to customers of all beliefs. Nevertheless, we only wanted to offer products that meet the highest standards and do not compromise on quality.
In addition to animal welfare and conscious consumption, environmental pollution is very important to us at Kluuf, which was another decisive factor in making all products vegan.
Vegan face creams and the like: Isn't there something missing?
Before we started developing the products, we spoke to dermatologists, consultants and chemists to understand whether face care and body lotions that forego animal ingredients can really compete with the quality of the non-vegan alternatives. The answer was and is clear: Skin care does not need animal ingredients to be top notch - that's it.
The reason why the majority of products on the market aren't vegan is as simple as it is frustrating: Animal ingredients are often cheaper to buy (or last longer / easier to store) and many companies, large or small, would rather optimize their profit margin than looking out for animals and the environment.
Nowadays, there is a large number of vegan substitutes for animal ingredients. For example, Kluuf 's after shave uses so-called bio-placenta, which has been reproduced in the laboratory with natural ingredients and shares the valuable attributes for skin care (cell renewal, cell healing and collagen production) with the animal product.
In addition, nature has a large number of natural active ingredients available, some of which have been used in traditional medicine for centuries, but some of which have only recently become increasingly common in face creams and the like. For example, Kluuf relies on shea butter, bamboo charcoal, ginger, rosemary, mint and many other ingredients that everyone knows from their everyday life. Even reproduced or processed raw materials such as the already mentioned bio-placenta, spilanthol (from the jambu plant), niacinamide, hydrolyzed proteins and vitamin derivatives are vegan and completely harmless at the same time.
The skin can therefore be cared for in a sustainable way with vegan products without a guilty conscience and without missing out on anything.
Dermatologically tested and still vegan?
A topic that often leads to confusion is the combination of vegan products and skin tolerance testing (dermatologically tested), as many people still associate these tests with animals.
In the EU (fortunately) there has been a ban on animal testing for cosmetic products since 2013, so that dermatological tests are carried out on test persons (voluntary, adult test persons) for a fee.
By the way, at least 1/3 of Kluuf's products are carried out on subjects with sensitive skin and/or allergies, so that we can guarantee the best tolerance for all skin types.
Unfortunately, there are still companies that test their products on animals outside the EU, and for us it was completely incomprehensible that manufacturers who export products to China were even obliged to test these products on animals as part of the cosmetics hygiene cosmetics supervision regulation (CHRS). Many well-known manufacturers have sold their products in the EU and advertised them as cruelty-free, while the same or slightly modified products were sold in the Far East and tested on animals for this purpose. In the meantime, the CHSR has been replaced by the cosmetics supervision and administrative regulation (CSAR), which allows for alternative test methods in some cases. This seems to be a step in the right direction.
In summary, animal-free dermatological testing should be industry standard, but unfortunately in many cases you have to take a closer look.
Kluuf has all of its products tested by an independent research institute, where renowned dermatologists, with the help of test subjects, have certified the entire portfolio as having excellent skin compatibility.
By the way, you don't have to be vegan to use our skin creams, and neither are all of us. Many of our consumers eat consciously and reduce meat and fish consumption wherever possible. For some it's the oat milk cappuccino, for others it's a meat-free day, and for still others it's not using skincare products with animal ingredients. We have made it our mission to make it easy for our consumers to use vegan creams and lotions. Kluuf's products lack nothing, on the contrary: Our products are full of high-quality ingredients so that you get the care your skin needs; without a guilty conscience.